TAG Heuer has challenged its brand ambassadors to use their fame to help beat cancer.
A charity campaign, called the Cycle for Survival Fundraising Challenge, is asking TAG’s ambassadors to reach out to their fans on social media to raise money.
TAG Heuer explains: “With the help of its ambassadors, TAG Heuer is raising money for Cycle for Survival’s 2018 campaign with a social media kick-off. 100 percent of every dollar raised goes to groundbreaking rare cancer research and clinical trials led by Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival. TAG Heuer is the official Timepiece and Timekeeper of Cycle for Survival.”
Tom Brady, Quarterback, New England Patriots, Patrick Dempsey, American Actor, Tim Howard, Goalkeeper, U.S. Men’s National Soccer Team, Alexander Rossi, Professional Racing Driver and 2016 Indianapolis 500 Champion, Alec Monopoly, American Graffiti Artist, are all on the TAG ambassador roster taking part in the program.
“Each TAG Heuer ambassador has a personalized fundraising webpage where supporters can make tax-deductible donations to Cycle for Survival. TAG Heuer will match each donation that is made to the ambassador’s pages. Everyone who donates to any ambassador’s page will be eligible to win a TAG Heuer Cycle for Survival Connected Modular 45 watch. The first Swiss Made luxury smartwatch powered by Intel and Androidwear 2.0 includes technical features such as built-in GPS, interactive apps and is water resistant up to 50 meters. “
The ambassador who raises the most money by March 31, 2018, will be declared the winner. For links to the ambassadors’ fundraising pages and updates on the challenge, visit https://www.cycleforsurvival.org/tag-heuer-challenge.