TAG Heuer and Bamford Watch Department unveiled an interpretation of the iconic Monaco timepiece at Baselworld that has been designed by the customization specialist and will be sold world-wide by the Swiss watchmaking giant.
London-based Bamford Watch Department (BWD) became an official partner of TAG Heuer in October last year, legitimizing the way the company creates personalized timepieces.
The partnership has taken a leap forward this year with BWD designing a Monaco that is being manufactured by TAG Heuer in a production run of 500, and then sold through its directly-owned boutiques in the United States and through Tagheur.com.
The Monaco Bamford, which was designed by BWD CEO George Bamford, has a solid 39mm square carbon case housing a Calibre 11 automatic movement.
It has a full black dial and chronograph counters in aqua blue, a signature color for the customizer.
“The TAG Heuer Monaco Bamford is the perfect combination of the avant-garde watchmaking and technical expertise of TAG Heuer and the modern flair of Bamford Watch Department. It is symbolic of the brand’s investments in maintaining its forward-looking spirit, culture and philosophy, at the forefront of Swiss Avant Garde,” TAG Heuer says.
A UK price of £6600 has been revealed, likely to translate into around $8000 for the US market.