TAG Heuer has added a £9000 rose gold edition to its Connected line up of smartwatches.
The Swiss watchmaker says it is remaining true to its image as a luxury watchmaker with the precious metal model, which offers exactly the same functions and properties as the original watch that retails for £1100-1300 in the UK.
The Connect has been a considerable success for British retailers since it launched earlier this year, but it remains to be seen whether the luxury end of the market will appreciate a product with a little more exclusivity.
A key selling point has been an offer from TAG that after the smartwatch’s two-year warranty expires, owners can exchange their smartwatch for a Swiss-Made Carrera Calibre 5 mechanical watch that is only available to customers of TAG Heuer Connected watches.
Other Carrera models typically retail for around £2000.
“Living, travelling, getting information, connecting; the TAG Heuer Connected watch is the perfect partner,” TAG Heuer says.
“It brings together the best of both worlds: a magnificent TAG Heuer watch with computing intelligence. TAG Heuer worked closely with Intel and Google to create a luxury watch that combined connectivity and computing intelligence with Swiss watchmaking heritage. Intel engineered the intelligence inside the watch to optimise performance and enable a multitude of connectivity options including audio streaming, Bluetooth and Wi-Fi as well as allow users to harness the full range of features offered by the Android Wear operating system,” the company adds.
The 46mm case houses computer power with 4GB of memory and a latest-generation lithium battery providing an entire day of power.
It is fitted with a small microphone enabling the wearer to communicate with it using Google Voice control, as well as a sapphire crystal touchscreen, to be used alongside the command push button at 3 o’clock.
The watch is designed to be water-resistant for everyday wear.