TAG builds on Red Bull relationship to support marketing campaign


TAG Heuer has been named as the official timekeeper for Red Bull TV, in a move that supports the Swiss watchmaker’s #DontCrackUnderPressure campaign.

Much of the Red Bull TV integration will support the campaign, where people are encouraged to push boundaries, take on challenges and break rules.

TAG Heuer is currently the official timekeeper, official watch, and team performance partner of the Red Bull Formula 1 team. TAG Heuer’s placement as part of the race team’s designation was a historic premiere for a watchmaking brand in the world of F1; the name of the F1 team is placed across communications, rankings, TV broadcasts, and the traditional branding.


The partnership aims to go further and takes shape in original, different and innovative ways, by expanding to Red Bull TV. The agreement includes immediate integration into original programming. The company developed the first stopwatch accurate to 1/100 of a second and was the first Swiss watchmaker in space on the wrist of astronaut John Glenn.

TAG Heuer will also receive immediate brand exposure on Red Bull TV and related digital platforms as viewers countdown to watch live coverage of Red Bull Rampage, the world’s toughest freeride mountain bike event, according to Red Bull. The prominent TAG Heuer countdown clock on Red Bull TV will aim to ensure nobody will miss out by tuning in at the wrong time.

Combining live events, an extensive On Demand library, and a ‘best of ‘ stream showing selected highlights that span all programming genres, Red Bull TV looks to offer an engaging viewing experience online at Redbull.TV, as an app or via a smart TV.

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