Tablet solution the answer for Citizen’s sale team


Citizen Watch UK’s finance director has praised the rollout of its b2b eCommerce platform that was introduced in November.

The Citizen branded b2b website is based on Hampshire-based independent software vendor Aspin’s InterSell software platform and has been embraced by both Citizen and its customers for its ability to review order histories that predate its introduction.

Citizen Watch UK began working with Aspin in 2012 after the company successful pitched for a tablet-based field sales solution.


The watch brand responded by buying 17 licences of Aspin’s PixSell that allows for field order capture and stock count via iPads.

Brian Gillingham, Citizen Watch UK’s Finance and IT Director, explained the company’s decision, saying: “Having seen three suppliers, we felt that PixSell best met our specific requirements, rather than on a vast global scale – PixSell fitted our key business objectives, we didn’t have to fit the software.”

“We were looking for an incorporated system, accommodating differing call objectives across the sales persons and merchandisers employed in the field with the ability to take photos and pass those back to head office being a strong requirement.”

Prior to taking on PixSell, sales made by Citizen’s UK reps were paper-based and company hardware was showing its age.

“PixSell has not only given Citizen Watch the confidence that their reps are capturing accurate data in the field but also provided a system that incorporates all key objectives into one device.”

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.


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