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Swiss brand takes direct route with e-commerce launch

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QNET, the Hong Kong based e-commerce powered direct selling company, which is the exclusive distributor of luxury Swiss Watch brand Bernhard H. Mayer, has launched a limited-edition collection to mark the luxury watch maker’s 150th anniversary.

The Bernhard H. Mayer brand has its origins in a family-owned company that began in 1871 in Pforzheim, Germany, a small city that became renowned for its jewellery and watch making industry.

The brand is named after its founder, Bernhard H Mayer, who saw the opportunity to grow a business based on precious metal engraving due to the abundance of talent available in Pforzheim at the time.

Over the next few decades, the Mayer workshop came to be associated with high precision craftsmanship in precious metal specialising in numismatic coins and medallions, watch components, and more.

Since the mid-2000s, QNET has been an exclusive distributor of Bernhard H. Mayer luxury products promoting the brand’s watches and jewellery to customers and distributors in more than 100 countries.

In the last 15 years, more than 500,000 timepieces have been purchased through QNET’s e-commerce platform by customers around the world.

To mark the milestone anniversary, Bernhard H. Mayer pays homage to its roots with two new limited edition mechanical watches, one in 18K Rose Gold and the other in Stainless Steel, with a uniquely engraved exhibition case back and a special commemorative coin featuring the original Mayer factory in Pforzheim embedded onto the dial of the watches.

The 18K Rose Gold Watch is limited to 150 pieces while the Stainless Steel Watch is limited to 1871 pieces.

Malou Caluza, CEO of QNET, said: “The Bernhard H. Mayer® brand has such a rich history and a tradition for excellence that has remained unchanged after 150 years, despite the many changes within the brand itself.”

“That’s why this commemorative collection is so very special because while it pays tribute to the history and the many generations of master craftsmen who have left their imprint on the brand, it is also a modern take on a horological masterpiece. We are confident that our customers and distributors will love these limited-edition timepieces which will become collectors’ items in the future.”

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