Swico appoints Black Diamond as Paul Smith PR


Surrey-based watch distributor Swico has appointed Black Diamond Luxury PR as the new PR agency for Paul Smith watches.

Swico’s CEO, Keith Sheppard, was excited about the new appointment: “Black Diamond Luxury PR is absolutely the right choice for us and our brands. Their knowledge and reputation within the fashion, travel and watch sectors provides me the confidence I need to know the job will be done to the highest of standards. The Swico Group team and I look forward to working with such an experienced team at Black Diamond Luxury.”

Based in London’s Covent Garden, Black Diamond Luxury works with multiple fashion brands on a client and consultancy level, and is looking to expand its watch brand category, which already includes other brands closely associated with Sheppard.


Laurie Milne, head of Black Diamond Luxury, said: “I am delighted to be working with Swico Group again. Paul Smith Watch will be a very exciting addition to the industry and to the Black Diamond Luxury PR offer.”

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