Swedish brand Daniel Wellington has been building its presence in the UK, namely through positioning itself with fashion retailers and in front of young consumers through its Instagram profile.
It is now reaching out to UK jewellery retailers with its fresh range of unisex quartz timepieces styled with colourful fabric straps and gold tone and polished steel cases.
The watches have been named after cities such as Glasgow, Winchester and Canterbury. Its straps are interchangeable and include leather versions.
This is a brand that appears very much ready to take on the UK market in 2013 and will be exhibiting at The Jewellery SHow next week, which opens at the Birmingham NEC on Sunday.