Swatch has opened a festive pop-up at luxury outlet retail destination Bicester Village.
The Swiss chalet pop-up, the brand’s first ever outlet pop-up in the UK, opened at the Oxfordshire site, which is this year celebrating its 20th anniversary, at the weekend and will remain open until the end of January.
Swatch has transformed the space into a winter wonderland in-line with the brand’s Happy Holidays campaign and the Swiss watch brand will join more than 130 other brands at the shopping village.
Inside the new pop-up store the brand will host over a hundred different designs ranging in sizes and materials, including its Flik Flak children’s brand. Swatch is hoping the prices, which are lower than any other Swatch store in the country, will prompt gift buying in the run up to Christmas. Swatch has 17 stores in the UK.