Swatch has launched several consumer campaigns ahead of Valentine’s day, including a pop-up store on London’s Oxford Street and an international competition to win travel vouchers and the brand’s 2013 Valentine’s timepiece.
The pop-up store on Oxford Street, close to the revitalised Marble Arch end of the street, opened at the weekend, showcasing a range of the brand’s SS13 watches including denim timepieces, neon watches and designs with Aztec prints.
The brand has dedicated the first two weeks of the pop-up store to its Valentine’s day watch, the A La Folie, with the space given a storefront wrap of the brand’s True Love Has Nothing To Hide campaign. There will also be a Swatch kissing booth and a competition to win a Valentine’s watch.
From mid-February the space will become a more artistic store, with live art performances in-store, in reference to Swatch’s artisitic collaborations. Swatch is also running an international newspaper campaign for its A La Folie timepiece until February 14 in seven markets including the UK, Holland, Spain, Hong Kong and France.
Readers are being asked to send their declarations of love via Twitter and Swatch, with the five best declarations per country incorporated into a Swatch advertisement in the Metro newspaper on Valentine’s Day, with those entrants winning a Swatch.
The overall best tweet from all the markets will win a £4,000 voucher for a romantic getaway.