Swatch conjours up the joy of a Christmas story for its seasonal special


Swatch has prepared early for Christmas with the launch of a limited edition Swatch Season Special, the GOD JUL SUOZ222S, limited and numbered to 8,888 pieces.

The brand has created a Christmas tale, wintry packaging and a pair of seasonal sunglasses to go along with every watch sale.

The story concerns a stressed out Scandinavian postman called Magnus delivering the watch, which features snowflakes on a light blue bracelet.

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All retailers need to know is that the watch, sunglasses, packaging and promotion from Swatch should see the offer flying off the shelf in time for Christmas.


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Rob Corder

The author Rob Corder