Swatch aims to pamper fashionable London pooches


Swatch is chasing the four-pawed pound at London Fashion Week this week, with almost as many tiny canines safely wrapped up in expensive handbags set to turn up at the event as fashionistas.

As official partner of London Fashion Week, Swatch has brought its Pooch Parlour to town to cater for its canine visitors.

The pop-up doggie beauty parlour will be stationed in the courtyard of Somerset House for the duration of the event offering pooch-pampering pedicures and styling sessions by appointment only.

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The promotional event is in place to showcase Swatch’s My Pet and Me collection of six animal themed watches which includes Andy Baby, with its bow-tie wearing French bulldog on the dial.

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Tags : LONDON FASHION WEEKMy pet and mepooch parlourpop upswatch
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.