Swarovksi has placed women’s wristwatches at the heart of its Spring/Summer 2016 marketing campaign.
The watches are worn by Miranda Kerr, Swarovski’s brand ambassador for the third year running, captured by photographer Barnaby Roper and styled by the Jessica Diehl.
Swarovski has been ramping up its efforts in the development, design and promotion of its watch collections in the UK this year, including headline sponsorship of the WatchPro Hot 100 in the summer, where it networked with hundreds of key retail executives.
Matching its ambitions in watches and jewellery is a strategy that is stretching into the new year with the company’s promotions giving prominence to jewellery, eyewear and watches.
“For SS16, we showcase Miranda’s natural radiance through effortlessly modern styling and stunning pieces. Mixed, layered and styled with a personal touch, the campaign highlights a more playful jewellery expression that is all about making your own style statement,” said Nathalie Colin, Swarovski’s creative director.