STORE ENVY: Maurice Lacroix, Berlin


Last month Maurice Lacroix unveiled its brand new flagship store at Friedrichstrasse 166 in Berlin, a stone’s throw from the capital’s busiest shopping street.

The new space features a champagne and coffee bar, as well as a special service counter with two in-house watchmakers at which customers can watch the duo in action while they drop off watches for a full service or quick repair.

The space also features a modern design concept for Maurice Lacroix that ties into its recently launched Your Time is Now campaign.

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 This feature was taken from the March issue of WatchPro. To read this issue online in full, click here.

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