STORE DESIGN: Take a tour of Aurum Holding’s new TAG Heuer boutique

TAG Heuer Spitalfields Exterior

Aurum Holdings has opened several monobrand stores on behalf of its watch partners this year, including a TAG Heuer boutique in Sheffield’s Meadowhall and a Breitling outlet in Manchester’s Trafford Centre.

In July, the company opened a TAG Heuer in London’s historic Old Spitalfields Market, which is tantalising close for the bankers working in the capital’s Square Mile financial district.

Built in 1877 and one of London’s finest surviving market halls from the era, the trendy shopping district is open seven days a week with stalls and boutiques selling an array of fashion, food and art.

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TAG Heuer Spitalfields Interior


The boutique has an installation from TAG Heuer’s art provocateur Alec Monopoly as a focal point in-store.


Craig Bolton, Executive Director at Aurum, said: “This year, we have launched two exciting new boutiques in premium leisure destinations that we would consider to be world-class. The TAG Heuer concept is all about creating dynamic shopping environments in which our customers can explore the brand and experience all of its parameters in one place, immersing themselves in its 157-year story.”


TAG Heuer Spitalfields Interior (3)


TAG Heuer Spitalfields Interior (2)

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Tags : Aurum HoldingsShop Openingstore designTag Heuer
Rob Corder

The author Rob Corder