Shinola and Disney Corporation have created a limited edition 18ct gold Mickey Mouse watch that will be sold exclusively on the StockX platform.
StockX is an online auction site where items being bought and sold have their transaction prices tracked and converted into what is, effectively, a stock market for products where rising demand increases prices and falling demand sees prices drop.
It started life selling limited edition sneakers, but has expanded into a secondary market for luxury watches and handbags.
The Shinola Limited Edition Pie-Eyed Mickey Runwell 41mm in 18ct will be available exclusively on StockX from December 11.
It is being sold with a “How to Draw Mickey” sketchbook and a framed serigraph of the famous character signed by Disney artist Jeff Shelly with a certificate of authenticity.