Watch enthusiasts have started bidding on a one-of-a-kind 18K Mickey Mouse watch from the recent Shinola x Disney Mickey Classics collection.
Available for the first time, the Limited Edition Pie-Eyed Mickey Runwell 41mm is available exclusively on StockX and has a 703 quartz movement, a polished 18ct yellow gold case and black alligator leather strap.
Bidding opened at $100 and is already up to $3,501 with two days left to go.
The exclusive release is an extension of the special edition five-piece collection commemorating Mickey Mouse’s 90th Anniversary which launched on November 16th at Shinola.com, in Shinola stores, Disney stores and select specialty retailers.
StockX and Shinola have also confirmed that all profits raised from the sale will directly benefit Toys for Tots, a program run by the US Marine Corps to ensure children whose parent can’t afford presents still receive a gift during the festive season.
This campaign comes just months after StockX appointed Dave Lee as its new general manager of watches.
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