Cartier held one of the biggest watch launch parties of the year this week when stars of stage, screen and catwalk came together in California to celebrate the launch of the 2018 Santos de Cartier collection of watches.
The party, at Pier 48 in San Francisco, was hosted by Cartier North America president and CEO Mercedes Abramo and international marketing and communications director Arnaud Carrez.
It came at the end of three days of social labs in the heart of San Francisco described by Cartier as pioneering conversations with visionaries, creatives, and innovators that the company defines as the “Santos” men and women of our day.
Speakers included: Daniel De La Falaise, Bob Roth, Neville Wakefield, Larry Jackson, Melanie Laurent, Idris Elba, Freida Pinto, Yves Behar, Laird Hamilton, Yansong Ma, and David Lachapelle.
The Santos name dates back to one of the world’s first wristwatches, which was designed by Louis Cartier in the early 20th century for his friend Alberto Santos-Dumont, a fearless Brazilian airman and inventor.
The 2018 family is bang up-to-date with its 1847 MC automatic calibre using anti-magnetic nickel phosphorus components in the escapement and movement mechanisms, as well as a shield made from a paramagnetic alloy to prevent interference from magnetic fields.
The watch, which will hit stores this month, sticks closely to historic designs. Its square case with rounded corners and lugs that sweep into the strap are familiar, as are the eight screws on the bezel and the roman numeral hours behind Cartier blue hands.
Stars attending the San Francisto party included Jake Gyllenhaal, Sofia Coppola, Annabelle Wallis, Bianca Brandolini, Melanie Laurent, Niels Schneider, Idris Elba, Phoenix, Sienna Miller, Freida Pinto, Lily Collins, Chloe Sevigny, Sofia Boutella, Lisa Bonet, Courtney Eaton, Yasmine Sabri, Winnie Harlow, Edgar Ramirez, Jeremy Renner, Dave Franco, Aaron Paul, Jason Momoa, Laird Hamilton, Miguel Angel Silvestre, Henri Golding, Deng Chao, Ma Yan Song, Shota Matsuda, Simi Khadra, Prin Suparat, Volker Bruch, Maxi Iglesias, Ah In Yoo, Ali Mostafa, Anne Waterman Bassin, Caroline Issa, Charlie Spalding, Elizabeth Von Guttman, Vanessa Getty, Alexis Traina, Todd Traina, Trevor Traina, Victoria Traina Emilie Spalding, Katie Paige Schwab, Katya Sorokko, Lauren Goodman, Mary Gonsalves Kinney, Olya Dzilikhova, Ruzwana Bashir, Sabrina Buell, Sonya Molodetskaya, Tatiana Sorokko, Tatum Getty, Timo Weiland, Yves Behar, Liev Schreiber, Nas, Kelly Sawyer, Sam & Aaron Taylor Johnson, Derek Blasberg, Leila Nda, Juan Pablo Jim and Eric Buterbaugh.