Something Bugs us about new Fendi collection


Fendi continues its leftfield approach to watch design with its latest Bug capsule collection.

The line of Momento Fendi Bugs watches have been designed to celebrate Fendi’s coveted fur Bag Bugs and were presented on the Fendi runway.

The timepieces use the same face as the Bag Bugs and follow Fendi’s startling My Way limited editions presented at this year’s Baselworld, which featured a fur collar called a ‘glamy’.


Each timepiece in the five-model capsule collection is given a different personality thanks to various colourways.

The ‘eyes’ of the Bugs are created using chronograph sub registers on the dial, including one where the eyes are outlines with diamonds. Whenever the minute and second hands meet they form the Fendi signature.

The brand states: “Designed for the young, urban sophisticated clientele, the Momento Fendi capsule collection demonstrates the Italian brand’s ability to translate visionary concepts into luxury watchmaking.”

Each watch is finished with either a black rubberized calfskin leather strap or a stainless steel bracelet.

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.


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