Smart Turnout has opened its first branded boutique in London.
The quintessentially British brand is best known for its cricket, boating and other activity attire, but also does a lively trade in sporty watches selling at around the £100 mark.
Smart Turnout recently became a supplier to the Company of Master Jewellers, signalling its desire to find specialist retailers for its watches.
The move comes as it added Fortnum & Mason to a list of department store stockists that already includes Harvey Nichols. The company has also created a Smart Turnout branded store in London’s Piccadilly where watches are sold alongside its sporting fashion.
“At the same time as our shop was opening we ended up in Fortnum and Mason, where they have just increased the space and give us great brand exposure. The watches have been selling well,” Philip Turner, Smart Turnout founder, told WatchPro.
The official opening of the Piccadilly store is on May 21, and customers are offered a 30% discount on everything in store.