Danish watch brand Skagen is set to open a store in London’s Westfield Stratford City in time for Christmas.
The 797 sq ft shop, which will sell the brand’s jewellery and lifestyle products as well as its watches, will open on December 9.
Westfield Stratford City has a strong watch offer and Skagen will join brand stores including Breitling, CK Watches & Jewelry, Swatch, ToyWatch, Omega and TAG Heuer as well as jewellers including boutique.Goldsmiths, Ernest Jones, Fraser Hart and H Samuel.
Skagen, owned by the Fossil Group, is in the midst of a brand repositioning as it moves towards presenting itself as a lifestyle brand. It has developed a new marketing campaign to support this aim.