Skagen teams up with Danish fashion house Soulland


Fossil Group’s Scandi watch brand Skagen has teamed up with fashion house and fellow Danish business Soulland to create a timepiece collection.

Soulland x Skagen watches launched last month exclusively at Copenhagen-based retailer Storm and have gone into wider distribution through Skagen and Soulland channels this week.

There are two references in the Soulland x Skagen collection, both based Skagen’s Melbye watch design and a third piece using Soulland’s signature orange.


The 40mm watches are made with at least 50% recycled steel and retail for $165.

“Those familiar with Soulland know that all kinds of collaborations are in our DNA, but we have actually never created watches before. It’s such a technical product, and the design process really fascinates me.

“I feel super excited and privileged to work with the specialists from Skagen to launch two watches that are high quality in both function and design — that goes very well in hand with the ambitions in everything we do at Soulland. Our SS22 collection is titled Time: Our Tyrant, which makes the collaboration even more of-the-moment and relevant,” says Silas Oda Adler, creative Ddrector and co-founder of Soulland.

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