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Skagen brings updated tech to watch industry

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30-year old Danish watch brand Skagen has expanded its smartwatch offering with the addition of the new Signatur Hybrid designs.

The new style, boasts an activity and sleep tracking function, personalised notification alerts, and hands-free control options.

A spokesperson from the company said: “The new Signatur Connected hybrid smartwatch replaces the need for multiple devices, featuring activity and sleep tracking, text and email notifications, smartphone control and more—all in a thin, 10mm case. And both men’s and women’s watches bear straps in a range of seasonal colours and materials.”

Frederik Thrane, creative director of design and concept at Skagen, told Cool Hunting: “Our goal is to make more wearable products, both from a hardware and a software perspective, and the Signatur Hybid reflects this.”

“It is a subtle smartwatch that gives you the information you need, when you need it, not one that floods you with constant notifications and makes you less present.”

Skagen’s Signatur hybrid smartwatch line is now available online, with prices ranging from $175-195 (£134-149).

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