SIHH, which ended in Geneva today, welcomed almost 20,000 visitors over its five days, and increase of 20% over 2017, including more than 2500 people on Friday’s Open Day for the public.
The theme of the exhibition was to encourage more meetings in a friendly atmosphere while expanding the reach of the show around the world by providing infrastructure and opportunities for broadcasting news from the event.
“The new approach has proven its worth and the Salon has successfully undertaken a significant transformation process that implies evolving in order to offer exhibiting Maisons not only the best platform conducive to doing good business, but also the finest showcase in terms of communication and visibility – all firmly plugged in to today’s world,” said Fabienne Lupo, president and managing director of the Salon International de la Haute Horlogerie.
Perhaps the most significant change was in the number of exhibitors, up from 16 just three years ago to 35 in 2018.
The show also kept pace with the changing face of media, with bloggers and influencers joining traditional press at the event. This led to far more digital coverage, including 400,000 social media posts using #SIHH2018 hashtag.