Axis, which specialises in bespoke retail fittings and displays, has been enjoying a successful time with its new Showcase4Hire scheme.
Showcase4Hire focuses on short- and medium-term high-end display cabinet hire, and the company used the WatchPro Hot 100 party this year to expose the quality of the product to the watch trade.
The move appears to have paid dividends, with Axis Europe reporting a number of high profile installations from the past few weeks and months.
Its new showcases have appeared not only in Fraser Hart in One New Change for Chopard, but also in Bluewater shopping centre, Harrods department store and Norwich Cathedral.
The showcases were also in demand at events such as SalonQP, Quintessentially Atelier and Tatler’s Little Black Book party.
Along with company’s general shop design and fitting service, the success of the Showcase4Hire initiative has cemented Axis’ position at the heart of UK watch retail.