Shore Project’s strap offer is silicon-enhanced


Shore Projects has added even more variety to its affordable quick-change strap concept with a new colourful collection of silicone straps.

The British brand’s first collection of silicone straps proved a hit with customers earlier this year prompting this new range in time for Christmas.

Jasmin Powell, European retail manager of Shore Projects, said: “Due to the popularity of the pastel coloured silicone straps Shore Projects launched earlier this year, we’ve added to the collection with six new silicone straps just in time for resort season. The new silicone additions are the perfect accessory for those hitting the beach or slopes this winter. Available in a range of muted winter shades, the fully waterproof straps are interchangeable with all Shore Projects watch faces, enabling customers to switch up their watch style to accommodate an active holiday season while staying on trend.”


The straps, priced at £20 on the Shore Projects website, further expand the brand’s offer of interchangeable straps available to buy independently of its watches and fit any of the brand’s fourteen Projects 1, 2 and 3 case styles.

Six new colours are offered in the collection including black, white, mink, navy, orange and forest green.

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