ShopWorn and International Watch magazine have teamed up to produce monthly live stream shows looking at the watches jewelry and accessories available on the site.
Hosted by ShopWorn CEO, Larry Birnbaum, and IW editor-in-chief, Gary Girdvainis, MyShopWorn Live: Inside the Vault, goes into detail about each watch’s unique backstory and brand history.
The aim is to make the streams interactive and highly educational, with viewers encouraged to submit questions via chat for Mr Birnbaum and Mr Girdvainis to answer on-air.
“Inside the Vault is just another way for ShopWorn to assure our customers the authentic watch and other luxury products they see and buy on our site is exactly what they will receive,” says Mr Birnbaum.
“The show allows us to virtually recreate the in-store shopping experience online as our camera person captures every detail of select ShopWorn.com products. We’re excited to be working with Gary Girdvainis, whose incredible encyclopedic knowledge of watches is unparalleled. Viewers will be educated as well as entertained,” he adds.
ShopWorn sells only authentic, unused luxury watches sourced directly from brands or authorized retailers.
“Shopworn fills a need within the watch industry by creating an innovative new platform that protects the brand’s image, while offering customers access to watches that may previously have been beyond their budget,” said Girdvainis. “Through Inside the Vault, consumers will also now be able to make educated decisions about their purchases as we share historical details and tell stories about each featured watch.”