Shinola’s dream of making mechanical watches in Detroit comes to life


Shinola has finally managed to produce a mechanical automatic version of its signature Runwell collection using imported Swiss Sellita movements in watches assembled in Detroit.

The first models hit stores in April, priced at $1,095 on a leather strap or $1,295 on a steel bracelet.

They come in 39.5mm or 45mm cases with domed sapphire crystal front and back. The back has a small portal giving a glimpse at the Selita SW200-1’s oscillator.

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Shinola says it has been working on incorporating automatic movements into its Runwell family ever since they launched in 2013. “This is definitely an evolutionary moment for us,” a spokesperson says.


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Rob Corder

The author Rob Corder