Shinola references the prohibition era in a black and bronze Monster Automatic


Shinola’s Bronze Monster Automatic goes on sale today, the first bronze piece in the collection and billed as a watch with a nod to the prohibition era.

“The Bronze Monster Gift Set will transport you back to the 1920s, the company says.

The watch uses the SW200-1 automatic movement with 38 hour power reserve in a bronze case with steel back and black dial said to be inspired by the Prohibition era and the stealth of rum-runners on the Michigan-Ontario waterway.


During that time, the people of Shinola’s home city Detroit developed highly sophisticated and effective methods of bootlegging alcohol from their neighbors across the river in Canada.

Fishermen and pleasure boaters, with great familiarity of the waterways, joined the ranks of rum-runners along the “Windsor-Detroit Funnel,” crossing the river at all hours of the day smuggling the licit booze, Shinola describes.

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