Emporio Armani watch business has extended its collaboration with Canadian singer songwriter Shawn Mendes for a second year.
He fronted the campaign promoting Emporio Armani’s Connected line of touchscreen smartwatches and of the new hybrid smartwatch models, last year, but in the following year he will represent the entire collection of Emporio Armani watches.
Giorgio Armani says: “Shawn has been the perfect ambassador for Emporio Armani; right from the start, he conveyed his fresh and innovative spirit and his energy and passion for the brand to his fans all over the world. Extending and expanding our collaboration was a natural, logical step.”
“Emporio Armani has been such a natural fit to my style and I couldn’t be more grateful for the opportunity to continue collaborating with Giorgio Armani and his entire team,” adds Mr Mendes. “Over the last year, my relationship with the brand has grown even more, and I’m proud to be the face of the entire collection of Emporio Armani watches.”
Campaign images and videos have been shot in Toronto by photographer Ugo Richard and director Francesco Meneghini for the Fall/Winter collections that will go on sale from August.