Sequel UK joins the Houlden Group


Sequel UK, distributor of Guess Watches and Jewellery and Gc watches, has joined the Houlden buying group.

The Houlden Group represents a number of watch brands and distributors in the UK and has described Guess Watches and Gc Watches as cutting-edge, exciting and relevant to current trends. Gc celebrates its 15th anniversary as a Swiss-made watch brand this year.

Bill Leonard, chief operating officer of Sequel UK, said: “We are proud and delighted to be appointed an official supplier to the Houlden Group and feel sure that the iconic design of Guess Watches and Jewellery, and the unique fusion of timeless fashion and quality Swiss watch making that Gc Watches, represents will generate high sales for all the Houlden members and I look forward to working with them in the future”.


Houlden has a number of watch members including Bering, which signed to the group this year, as well as Fossil and its sub-brands.

The group’s chief executive Stuart Laing said: “Since 2009 we have seen a 25% increase in our preferred suppliers which reflects the changing buying habits of the consumer. This means we can keep offering our members the best choices to drive sales – making them true Jewellers of Excellence.”



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