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Selfridges takes on Briston

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Exclusive distributor of Briston Watches in the UK, Monica Porracin’s The Blue Company, has announced that the brand will be launching in Selfridges in both Birmingham and London tomorrow.

The founder of Briston, Brice Jaunet, is known for being particular about which stores the brand is sold in (only high-end shops), which makes a department store as prestigious as Selfridges a natural fit.

Using innovative raw materials and colours, Briston presents a different option for Porracin and The Blue Company, with the other brands in its portfolio, including Junghans and Muhle Glashutte.

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Briston will go on sale in Selfridges from tomorrow onwards, with the entry level price point being as little as £115.

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