London watch brand Sekford has released a range of luxury straps for ladies and gents so that customers can buy their timepieces with the exact shade and material they want.
The straps use the same Bariena and Saffiano leathers used by some of the world’s most expensive haute couture houses.
They are offered in colours including red, green, grey, black and brown.
Sekford watches, which hail from Clerkenwell in London, are sold direct to consumers via its own ecommerce website where an interactive strap selector allows each timepiece to be bought with the customer’s colour of choice.
Other retailers in the UK, which include Mr Porter, Ogdens, Selfridges, Goldsmiths Fortnum and Mason, Harvey Nichols, Aria and Burrells Jewellers, will offer watches with pre-selected straps.