Seiko UK is on the brink of launching a major advertising campaign that will mean its Sportura watches are shown on TV 2,800 times in the run up to Christmas.
The TV ads, which feature the Sportura watches alongside brand ambassadors FC Barcelona, will run between December 1 and 17 with 30 second ads booked to run 2,800 times, equating to nearly 24 hours of exposure.
Seiko UK said that the ads will run on all digital channels but that a third of its investment is geared towards playing ads around high-rating ITV shows.
The TV ads are part of a wider marketing push for Seiko this festive period. It will also be pushing its ladies Sportura watches through a print campaign featuring ambassador Darya Klishina, a 21-year-old Russian long jumper who is now the female face of the Sportura line.
The Klishina campaign will be presented to an audience of what Seiko UK expects to be about 35 million with ads in magazines such as Harper’s Bazaar and Vanity Fair, as well as in UK shopping malls in the last two weeks of November.