Seiko is set to launch a Christmas TV advertising campaign on December 1, totalling more than 24 hours airtime and 2,800 appearances on digital and terrestrial channels.
The campaign will run across all digital TV channels but Seiko has placed significant focus on prime-time high-ratings shows on ITV, of which more than a third of its investment is concentrated.
The brand said the advert is part of a wider multi-media campaign for the brand. The 30-second advert will run for just over two weeks until December 17.
The advert will also appear on the on-demand TV sites for Sky, ITV and Channel 4 throughout November and December. It features the Sportura Aviation Chronograph (SNAE97P1) and will highlight Seiko’s sponsorship of FC Barcelona.