Seiko has unveiled a fresh Seiko 5 Sports collection 51 years after it first appeared in 1968.
It was Seiko’s and Japan’s first ever automatic day-date watch.
The number 5 was used at the time to highlight five key attributes of the collection: an automatic movement, a day-date display at the three o’clock position, water resistance, a recessed crown at the four o’clock position and a case and bracelet built for durability.
The new Seiko 5 Sports collection, which goes on sale in September, aims to capture the same values but in a fresh new look designed to appeal to today’s exploding market for all-day easy-wearing sports watches.
Seiko 5 Sports has been a pioneer in the boardroom to beach aesthetic, and has been marketed as a go-anywhere watch for decades.
The Fall/Winter 2019 Seiko 5 Sports has arrow-shaped minute hands, distinctive hour markers and a diver’s uni-directional rotating bezel.
They carry a brand new sporty logo that would not look out of place on a tennis racket or baseball bat.
The movements are all Seiko’s tried and trusted automatic Caliber 4R36, with 24 jewels, optional manual-winding, a 41 hour power reserve and a hacking second hand.
There are 27 different executions, each in one of five styles: Sports, Suits, Specialist, Street and Sense. All have new dials with three-dimensional hour markers and the collection embraces a wide range of straps and bracelets from steel mesh to silicone/leather hybrids.
Prices range from $280 to $340.
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Where will the watches be available for purchase? Perhaps through seikousa.com?