Seiko gears up its most advanced timing project at London IAAF World Championships


Seiko will be the official timekeeper at this summer’s IAAF World Championships, which take place at the Queen Elizabeth Stadium – home of the 2012 Olympics – in London.

Seiko has been the official timing and measurement expert for the IAAF since the 2nd World Championships held in Rome in 1987 and has used every event to advance its technology.

2017 will be no exception, and with Seiko pressing ahead with innovations, particularly int he field of timing and measurement systems with an emphasis on data distribution.


Athletes, the media and fans demand instant access to data and really fast results and so all Seiko systems are configured to allow these groups to get the information they need in the most effective and creative way.

At London 2017, the spectators will benefit from video boards located near the field events which will give them the information they need to follow individual competitors while monitoring everything else happening in the stadium.


Elsewhere, the Seiko VDM (video distance measurement) systems will once again be overseeing the long and triple jump events and the Seiko starting system, with added video evidence which can be reviewed in real-time at the track side, will be helping the officials with decisions on any potential false starts.

In all, Seiko will have over 60 timing engineers at the event, providing timing and measurement services to 47 events during the 10 days of competition. Seiko will record the performances of around 1,800 athletes and will use its own proprietary equipment to do so.

The equipment requires three containers to transport and will be operated by Seiko’s teams from the UK and Japan.

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