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SEIKO 5 Sports sparks special collab with west coast retailer

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Seiko 5 Sports has signed up to a special collection in collaboration with BAIT, a multi-cultural and multi-category California-based retailer.

Established in 2011, BAIT opened its first E-commerce store offering a variety of creations a year later.

BAIT collection includes original concepts in collaboration with various brands, artists and comics.

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Seiko says the three key BAIT elements – “HYPE,” “FUN” and “UNIQUE” are a perfect match for the Seiko 5 Sports’ brand concept ‘‘Show Your Style’’ – as showcased in two limited editions.

The SRPH45 will be available in October and the SBSA145 in November from BAIT stores and BAITME.com, select Seiko Retailers and Seikousa.com.

Dedicated to pop culture icon Astro Boy, a star of the BAIT collection, the cutting-edge graphics of this unique watch feature a mechanized Astro Boy on front and back.

The dial, coated with black luminescent material, absorbs and stores energy from any light source, making the Astro Boy motif appear in the dark. The see-through caseback, including Astro Boy’s heart and logo, is designed to make wearers feel as if they are looking into the inside of Astro Boy’s mechanics.

Supervised by the BAIT design team, this vintage-inspired watch evokes a warm, retro feel with such details as the cream-colored dial, curved crystal, and special shading of the LumiBrite markers, designed to appear as if they’ve faded after years of wear under the sun.

The see-through caseback is decorated with the bold gold logo created when BAIT first launched in Japan in 2019.

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