Scuderia Ferrari backs UK launch with store promos


Watch brand Scuderia Ferrari, which was launched into the UK by MGS Distribution earlier this year, is supporting its introduction to the UK with a high profile consumer promotion, linking the world of motor racing with Scuderia Ferrari and offering racing-themed prizes.

The promotion features in-store show cards, window stickers and a consumer competition, which offers those who buy a Scuderia Ferrari watch the chance to win a pair of tickets to a special preview screening of the racing car film Rush.

Talking about the marketing activity, MGS distribution commercial director Steve Brydon said: “It is very appropriate for us to market the Scuderia Ferrari Watches with a promotion, which is so fitting to the consumer profile for the brand and I’m sure that it will be a very popular competition.”

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The Scuderia Ferrari Watches consumer promotion is in stores now and will runs until September 5, 2013.

Scuderia Ferrari Watches are inspired by motor racing and RRP from between £75 and £350.

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