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Scuderia Ferrari backs UK launch with store promos

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Watch brand Scuderia Ferrari, which was launched into the UK by MGS Distribution earlier this year, is supporting its introduction to the UK with a high profile consumer promotion, linking the world of motor racing with Scuderia Ferrari and offering racing-themed prizes.

The promotion features in-store show cards, window stickers and a consumer competition, which offers those who buy a Scuderia Ferrari watch the chance to win a pair of tickets to a special preview screening of the racing car film Rush.

Talking about the marketing activity, MGS distribution commercial director Steve Brydon said: “It is very appropriate for us to market the Scuderia Ferrari Watches with a promotion, which is so fitting to the consumer profile for the brand and I’m sure that it will be a very popular competition.”

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The Scuderia Ferrari Watches consumer promotion is in stores now and will runs until September 5, 2013.

Scuderia Ferrari Watches are inspired by motor racing and RRP from between £75 and £350.

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