Sascha Moeri bows out as CEO from Carl F. Bucherer

Sascha Moeri.

Sascha Moeri is leaving Carl F. Bucherer after 12 years as CEO. He has also headed the Bucherer Fine Jewelry business for the past two years.

Guido Zumbühl, CEO of the Bucherer Group, says he deeply regrets Mr Moeri’s decision.

“He has been a passionate ambassador for our brand and an individual whose enthusiasm was contagious. He has successfully expanded the Carl F. Bucherer brand around the globe, increased awareness of the brand and effectively strengthened its image, and also ensured that our product portfolio is extremely well-positioned for the future,” he adds.


“We would like to thank Sascha Moeri for his extremely valuable efforts and his loyalty, and we wish him only the best going forward and hope that his next steps bring him a great deal of happiness and fulfillment.”

Guido Zumbühl and Ira Melnitsky attend the Bucherer 1888 TimeMachine Grand Opening Event on September 29, 2021.

Mr Moeri has not said what he plans to do next, but has clearly been thinking about it for some time.

“Leaving Bucherer is extremely bittersweet for me. On the one hand, I have had a wonderful time with the Bucherer Group and I will truly miss my colleagues; on the other, this step allows me to turn one of my long-held personal visions into a reality,” he describes.

Mr Moeri’s former deputy, Uwe Liebminger, will take over the management of Carl F. Bucherer on an ad-interim basis. He has been responsible for global marketing and product development at Carl F. Bucherer since April 2020, having previously held roles with IWC and Breitling.

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