Parisian watch brand Saint Honoré will make its UK comeback through a new and exclusive partnership with ATOZ Distribution.
The collaboration comes a decade after Saint Honoré last traded on British shores.
A change of strategy led the French watch brand to exit the UK to focus on building an international presence in Asia and the Middle East, where it is now successfully well established.
But ATOZ Distribution believes that the brand is poised for success in the UK once again.
“There is so much homogenisation in the British watch market, and retailers are looking for something new to excite consumers,” said ATOZ distribution co-founder Tom Kennett.
“Saint Honoré has done brilliantly building its brand overseas and the time is right for it to relaunch in the UK. This is a refreshing brand with a proven track record, and a flair for refined elegance.”
ATOZ Distribution will bring Saint Honoré’s signature watch, the Tour Eiffel, a luxury men’s timepiece with a bezel made from metal girders that were once part of the Eiffel Tower in Paris, to the UK market. The timepiece was created to mark the brand’s 130th anniversary and retails for just less than £3,000, into the UK.
It will also bring more commercial lines from the French brand, for both men and women, with price points ranging from £300 to £1,000.
Initial meetings have already taken place and ATOZ Distribution plans to place Saint Honoré in high-end independent stores and mid-range to luxury national chains.
Earlier this year, Austrian watch brand Jacques Lemans expanded its operation to the UK in partnership with ATOZ Distribution.