Rugby Union star signs for Alexandre Meerson


Luxury British watch brand Alexandre Meerson has signed Rugby Union International Adam Ashley-Cooper as its first brand ambassador.

The Australian outside back, who has just announced he will join Bordeaux following the Rugby World Cup in October, is one of only five Australian players to have reached the 100-game milestone and has recorded 50 wins with the Wallabies.

Ashley-Cooper will wear Alexandre Meerson’s forthcoming D15 dual time traveller’s watch.


Meerson, founder and creative director of the brand, said: “I feel at once humbled and honoured to have such an exceptional talent associated with our brand and in particular the D15. The house of Meerson is inspired by values of integrity and boldness, and by men and women who practise their craft with relentless determination, while our style is a subtle balance of strength and finesse. This is why rugby is such a perfect match for us. We look forward to working with Adam.”

The D15 will launch officially at the start of November 2015, directly following the 2015 World Cup.

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.


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