Rudell the Jeweller has opened a new Rolex Corner at its Wolverhampton store, its fourth luxury watch space at the store.
The new Rolex Corner, featuring the brand’s light wood and green decor, was finished on February 6. It sits alongside a recently opened Patek Philippe shop in shop space, and branded Cartier and Jaeger-LeCoultre areas.
Rudells said the Rolex corner has completed the transformation of its watch sales area offering "a much more of a boutique feel" to the store. Customers shopping for Rolex will also be offered a glass of champagne while browsing Rudell’s collection.
John Harlow, Rudells sales director, said: “The increase in the number of clients choosing the best watches from the best manufacturers has inspired us to complete this refurbishment of our sales area.