Rudells Harborne reveals major store refurbishment


Rudell the Jewellers has treated its Harborne store to a major refurbishment.

The showroom underwent a luxurious transformation in July to create ‘a bright, welcoming yet calm environment’ for Rudell’s customers.

The centrepiece of the refurbishment is a crystal chandelier which cascades from the ceiling. Elsewhere bespoke display cabinets showcase the retailer’s range of jewellery and watches, which include Rolex, Patek Philippe and Jaeger-LeCoultre.

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Mirrored walls, white floor tiles and neutral coloured carpeting all serve to complete the look.

Rudell the Jewellers was founded in 1938 and acquired its Harborne premises in 1986, which was expanded in 1996 and again in 2009. It is now three times its original size.

Rudell the Jewellers most recently added TAG Heuer watches to its impressive portfolio of watch brands.

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James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.