Rotary is set to widen the distribution channels for its Jura line of watches after an initial exclusivity period with SIgnet Group.
The watches, which have been fitted with Rotary’s first proprietary movement made in house at its factory in La Chaux de Fonds, Switzerland, have been selling in Ernest Jones and H Samuel stores since August.
The range will now be made available to a wider selection of UK retailers. The Watch Shop and Watches2U have already taken the range.
The development of the Jura collection, which sits within Rotary’s upmarket Les Originales sub brand, marks a major step forward for the British watch company.
The 21-jewel automatic movement – dubbed Jura Calibre R.1000.21 – has a bespoke winged wheel rotor design. It has been used for 12 gents Jura watches, which fall within Rotary’s upmarket Les Originales range. The watches have been partially or fully skeletonised and have exhibition casebacks to show off the movement to its full.
The watches carry RRPs ranging from £395 for a partially skeletonised gent’s watch with sunray stamped dial and brown leather strap to a fully skeletonised men’s timepiece with PVD bezel, Roman numerals and two-tone bracelet.