Rotary will launch its new Jura collection of skeletonised automatic watches through Signet Group, in a deal that will give Ernest Jones and H Samuel exclusivity.
The range features Rotary’s first proprietary movement and open case backs. The Jura family of timepieces will also be part of a high-profile TV advertising campaign.
The Jura range features a total of 20 new skeleton models, some with black and gunmetal ion plating. Three pocket watches also feature in the collection, and all are Swiss made.