IWC’s 2019 Pilot Watch was the only collection on show at this year’s SIHH, and was promoted at the Geneva exhibition in the company of a gleaming silver Spitfire aircraft that had been restored after falling into ruin after World War II.
The promotion is centered around a round the world record attempt called The Longest Flight, which will see the Silver Spitfire circumnavigate the world in the hands of two pilots, Steve
Boultbee Brooks and Matt Jones, with IWC as the main sponsor.
Last weekend, around 400 guests gathered at Goodwood in England to wave off the flight on its first leg. The event generated global publicity across television, web, social media and newspapers.
“I am excited to witness the start of the expedition,” said Christoph Grainger-Herr, CEO of IWC Schaffhausen. “Never in the history of aviation has a Spitfire embarked on such a long and arduous journey. I wish Steve Boultbee Brooks, Matt Jones and the entire ground crew every success.”
Among the guests were IWC brand ambassadors Rosamund Pike, a Hollywood actor and Formula One racing legend, David Coulthard.
On the flight around the world, the two British pilots will cover more than 43,000 kilometres and visit 30 countries.
The route will initially take them to Iceland, and from there to Canada and the USA. A total of approximately 100 flight segments will be needed to complete the mission from start to finish.
During their journey Mr Boultbee Brooks and Mr Jones will wear the Pilot’s Watch Timezoner Spitfire Edition “The Longest Flight” ( Ref. I W395501).