Swiss quartz movement manufacturer Ronda has re-entered the mechanical movement sector, the company revealed at Baselworld this week.
The brand said the cornerstone of the strategy was first put into place five years ago. After developing itself in various technologies and establishing a broad industrial basis, management at the firm said they felt the time was right to go back into the mechanical segment.
Their objective was to develop an 111/2’’ caliber suitable for the volume market, which they claim they have done with the launch of the R150 caliber, which features three hands and date.
The automatic watch movement is 4.40mm high, has a power reserve of 40 hours and its production is highly vertically integrated, which ensures both a competitive cost and flawless quality, according to the firm.
The launch of the ‘Mecano’ watch movement line will now kick-start a period of increased production that will see the company ramp up commercial volumes over the next few years.
“Ronda is pleased to present itself as the only large independent Swiss manufacturer who sells millions of quartz movements and now also offers mechanical watch movements,” it stated.