Rolex watches generate highest profits through sales on TheRealReal


Rolex watches were the most profitable for people selling luxury timepieces in 2020 via TheRealReal consignment platform.

Patek Philippe was also among the top 10 overall, a list topped by high fashion and jewelry brand Goyard, Van Cleef & Arpel and Louis Vuitton.

Rolex was number six on the list of top 10 luxury brands with highest resale value in 2020 on TheRealReal.


Patek Philippe seventh and Cartier ninth.

It is the second year that TheRealReal has released analysis of its consignment sales, and Rolex remains the platforms best performer.

Five of the top 10 men’s wristwatches with the greatest year on year resale value growth were Rolexes.

Rolex watches also sold 1.1x faster than in 2019.

The most expensive watch sold on TheRealReal last year was a Patek Philippe Nautilus 5722G, which went for $117,995.

A Richard Mille RM030 came second with a sale price of $107,495.

TheRealReal is proving to be particularly popular with younger generations, with 31% of consigners defined as Gen Zers or millennials (aged 18-34). An additional 18% were under 44.

The business has three physical stores in the United States where customers can shop and consign goods. They are in Palo Alto, Chicago and New York.

Fine jewelry and watch counter at TheRealReal in Palo Alto, CA.
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