Rolex came out on top for the third consecutive major in 2021 as Jon Rahm sealed his maiden major at the US Open in San Diego.
Rahmbo’s win follows fellow Rolex ambassador’s Hideki Matsuyama and Phil Mickelson in winning the Masters and PGA Championship respectively this year.
In terms of Rolex getting golf-loving eyes on sought-after product, Matsuyama donned his favoured 40mm Sunburst Royal Blue dial submariner with a Blue Cerachrom Ceramic bezel after his win while Rahm strapped on his preferred Oyster Perpetual Sky-Dweller in stainless steel to lift the trophy.
It was Phil Mickelson though who was the real star of the show for Rolex, wearing a white dial Rolex Cellini from the late 90s/early 2000s on a brown leather strap to actually play in.
He wore it for the entirety of the final round and rolled in the winning putt with it strapped to his wrist, surely to the delight of the brand who were plastered all around the Kiawah Island Ocean Course as official timekeeper, as per usual.
Back to this weekend’s win, Rolex congratulated Rahm in reaching new heights in the game.
A statement reads: “After years of being at the top of his game, Jon Rahm has reached new heights and achieved victory at the U.S. Open. Congratulations Jon on winning your 1st Major title and representing the next generation of European talent with your new status as world number 1.”
The win comes after an outstanding amateur career, in which he held the world amateur No. 1 ranking for a record 60 weeks.
Since turning pro in 2016, Rahm capped a season of sustained excellence in 2019 by winning the European Tour’s season-ending DP World Tour Championship, clinching victory at the final hole, and with it, the Race to Dubai title.
The Rolex Testimonee became the first Spaniard since Seve Ballesteros to finish the year as the European Tour’s leading player and has now kicked on in winning the US Open on Father’s Day, just weeks after the birth of his first child.